Are AdWords and PPC the same thing?

Are AdWords and PPC the same thing?

No, PPC (Pay Per Click) is a model in internet marketing, in which the one who promote ads will pay for a click. PPC is mostly used in search engine marketing whereas Google Ads, Bing Ads and some more will be under this. Adwords is a tool used to promote ads in Google and it's not same as PPC.

What is the difference between PPC and CPC?

PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program.

What is a PPC campaign?

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Are display ads PPC?

Display can be text, image, and video ads. PPC and Display ads are priced very differently. In most cases, PPC is more expensive on a “per click” basis. Meaning, when a user clicks your PPC ad you might pay $2.50 for that click, but a display ad might only cost $0.50.