What did vault taste like?

What did vault taste like?

Vault was a citrus-flavored beverage containing many of the same ingredients as the Coca-Cola beverage Surge. It was discontinued in 2011 in favor of a reintroduced Mello Yello.

When was Vault drink discontinued?

December 2011
Vault was a citrus flavored soda that was first test-marketed in 2005 in certain regions across the United States. It was fully released in February 2006 as a permanent soda, and then until in December 2011, Vault was silently discontinued.

Who made the drink vault?

Frucor
The product’s success, a market share over 60% in New Zealand and 42% in Australia, makes it the most popular brand of energy drink in both countries….V (drink)

Type Energy drink
Manufacturer Frucor
Country of origin New Zealand
Introduced 1997
Website https://v.co.nz/ https://v-energy.com.au/

Why was surge discontinued?

Surge was taken off the shelves in 2002 after a new marketing effort failed and sales plummeted. A pushback against highly-caffeinated drinks around this time — a few years shy of the energy drink breakthrough —may have also been a contributing factor.

Why did Coke get rid of Vault?

Vault’s exit from Coca-Cola’s family of products came abruptly. Vault’s exit from Coca-Cola’s family of products came in 2011 when the company decided to fold the brand. The company decided to focus its energy on a drink with a longer history and more brand recognition: Mello Yello (via Convenience Store News).

What is the healthiest energy drink Australia?

The popular V Energy brand, for example, launched its “healthy” energy drink in Australia in 2017. The new beverage was branded as V Pure and is said to contain five naturally-sourced ingredients: sparkling water, lemon juice, apple juice, guarana, and the natural V flavour.

Are BAWLS an energy drink?

Bawls Guarana, stylized as BAWLS Guarana, is a caffeinated soft drink based on the guarana berry. After a computer gaming website praised the soft drink in a 1998 product review, Bawls Guarana became popular with PC game players, who wanted caffeine to give them energy while playing.

Was surge an energy drink?

Surge. A hybrid soda and energy drink combo devised before the popularity of Monster and Red Bull, Surge was something of an anomaly at the time.

When did the first Vault soft drink come out?

From many of your dearest drinkers. • “Vault was a soft drink introduced by The Coca-Cola Company in 2005, and it was the first of its kind: a hybrid between a soda and an energy drink that had one of the most unique and scintillating tastes on the market.

What did Coca Cola do with the vault brand?

Coca-cola bought controlling interest into an established energy drink called Monster. You may have heard of it. Monster cost them a literal fortune and continuing to sell Vault would have only taken sales away from a brand that they had way more money invested in.

What are all the flavors of vault soda?

Vault’s foray into the world of energy drinks only lasted six short years, but in that time, it featured prominently in Super Bowl XL advertising and established a roster of flavors that included grape, peach, Vault Zero, and Red Blitz, the latter being an attempt to go head to head with Mountain Dew Code Red (via Mental Floss).

Why did monster decide to stop selling vault?

Monster cost them a literal fortune and continuing to sell Vault would have only taken sales away from a brand that they had way more money invested in. Monster cost them a literal fortune and continuing to sell Vault would have only taken sales away from a brand that they had way more money invested in.