Technology 

Customizing Your SEO

Joe Ford

When you are starting a new website for your business, you will hear SEO mentioned time and time again. It is essential to the success of your website presence, but there are some things that will work better than others, depending on the type of business you have and what your target audience is. Good SEO can make a lot of difference to the number of viewers your site gets, and hopefully, more viewers will mean more sales.

Analyzing The Data

There are many free analytic tools available, so you can check out how the various SEO strategies are working for you, but as good as they are, they will not be very useful if you do not understand what they are telling you or how to use it.

This is when many new startups turn to the experts for guidance and advice. For example, in Virginia SEO has meant the creation of agencies dedicated to helping you get your search engine optimization on the right course.

They will be able to guide you through all the different methods of SEO and help you to understand which ones are working and which are not. For existing websites, some of them even offer a free SEO audit to find out if you are as high up the ranking as you deserve to be.

Ways Of Using SEO

There are several ways to help your website move up the search engine rankings.

  • Written content containing relevant keywords is the traditional way and still is very relevant. You need to keep it interesting and up to date, but search engines love written content.
  • Images and videos are becoming more popular as the search engines are now able to take account of them for SEO. A lot depends on how many viewers stop to look at the image or watch the video, but sometimes they can attract more people than a page of text. In reality, a combination of the two is the best solution.
  • Social media was ignored by businesses for many years, and the search engines did not take much notice of it either. But with literally billions of users worldwide, it cannot be ignored any longer. Now, most businesses have social media accounts and search engines take account of it when deciding your ranking.

These are the three main ways of using SEO as part of your marketing strategy and they may all work for you, or you could find that just one or two of them are worth the time and effort.

Other Marketing Strategies

Although for most businesses, SEO is the most effective form of marketing, there are other things you could try. Email marketing, if it has interesting content and is aimed at the right target audience, can be a good way of getting people to view your website. Then, of course, there is TV and magazine advertising, but often, the cost of those puts them out of the reach of most new startups.

Whatever marketing strategies you use, your site needs to be visually appealing and very user-friendly, or users will just move onto the next site without giving yours a second thought.