Popular

How to Promote Products or Services Online Effectively

Joe Ford

It takes a lot of work to create a new product or service. Launching and promoting it to potential customers is even more difficult. You can create the best product in the world but if you don’t promote it, you’ll miss many opportunities to make a sale.

You can use images and videos to promote your products, increase customer engagement, and boost sales. Almost 62% of consumers are likely to buy a product that has customer-oriented videos and images. If you want to steer clear of losses, here’s how to promote your products or services online effectively.

Give Exclusive Offers

Give your loyal customers exclusive product offers. They’ll buy and promote the products to their networks—attracting more sales. You can give product samples, previews, online tours, or invites to product launch parties.

Also, offer loyal customers free samples of your products or services and then ask for feedback. Around 77% of consumers prefer brands that proactively invite and accept customer feedback. Giving exclusive offers to your loyal customers improves customer engagement and increases brand loyalty—and both are important for business growth.

Run Social Media Contests

Want to connect with more customers and promote your business? Run social media contests. These contests are fun-filled and create an environment for you to connect with new customers and make sales.

Social media contests have a conversion rate of about 34%—higher than most contest types. Create contests on Facebook or Instagram then offer giveaways to winners—like free products or services.

Create a buzz on all your marketing channels, including email newsletters and your website. If you own a dealership, run car picture contests and announce you’ll give prizes like free oil changes or tires for life. This offer can generate excitement and increase engagement on your social media networks.

Offer Special Introductory Deals

Instead of publicly announcing your new product or service in the market—which might not make a great impact—why not offer it as part of an introductory deal? You can:

  • Give referrals gifts
  • If you run a loyalty program, double the points
  • Offer “buy one, get one” deals
  • Give a coupon or voucher with every purchase of your product or service
  • Reduce the price of your product bundle
  • Give price discounts

Whatever product or service you’re promoting, remind your customers that these introductory deals are time-sensitive—they’ll last a short time. This will create the urgency to buy, especially for customers with limited purchasing power.

Leverage Email Marketing

Email marketing is a cost-effective way of promoting products and services. Nearly 76% of email subscribers have once bought a product or service based solely on an email marketing message—that’s the power of email. It gets the word out fast.

Use your email subscriber list to market your products and promote your business. You can run an email marketing campaign or send regular email newsletters with new offers. Email marketing is the best way to connect with customers and has higher conversion rates than social media. In fact, email is 40 times more effective at acquiring new customers than Twitter or Facebook.