What are the categories of target audience?

What are the categories of target audience?

The four main types of market segmentation are:

  • Demographic segmentation: age, gender, education, marital status, race, religion, etc.
  • Psychographic segmentation: values, beliefs, interests, personality, lifestyle, etc.
  • Behavioral segmentation: purchasing or spending habits, user status, brand interactions, etc.

How do you write a target audience statement?

Write a target market statement that focuses on the most important audience characteristics you’ve identified in your research….Your statement should include:

  1. Demographic information about your target market, such as gender and age.
  2. Geographic location of your target market.
  3. Key interests of your target market.

How do you identify your audience?

9 Tactics to Identify Your Target Audience

  1. Start with your current customers.
  2. Think benefits not features.
  3. Collect demographic data on your target audience.
  4. Send out customer surveys.
  5. Look for trends in online customer feedback.
  6. Go niche.
  7. Research your competitors.
  8. Create a market positioning map.

How do you determine your target market?

Here are some tips to help you define your target market.

  1. Look at your current customer base.
  2. Check out your competition.
  3. Analyze your product/service.
  4. Choose specific demographics to target.
  5. Consider the psychographics of your target.
  6. Evaluate your decision.
  7. Additional resources.

How do you narrow your target audience?

Here’s what you need to do to narrow down your target audience and start making money.

  1. Conduct an informal market analysis.
  2. Create a description of your target audience.
  3. Segment the audience into groups.

What strategy does target use?

The discounted pricing strategy and a focus on customer experience have also helped the brand retain its competitive position in the retail industry. Another method that the company utilizes to drive customer loyalty is the use of branded debit and credit cards….

How is Target doing financially 2020?

Full-year revenue of $93.6 billion grew 19.8 percent compared with 2019, reflecting sales growth of 19.8 percent and an 18.2 percent increase in other revenue. Full-year operating income was $6.5 billion in 2020, an increase of 40.4 percent from $4.7 billion last year….

How much does Target make per year?

Revenue of Target in the United States from 2005 to 2020 (in billion U.S. dollars)

Fiscal year Revenue in billion U.S. dollars
2020 93.56
2019 78.11
2018 75.36
2017 72.71