Why is soap cutting a thing?

Why is soap cutting a thing?

Soap cutting is part of the autonomous sensory meridian response (ASMR) scene. Fans of ASMR say certain activities, such as whispering or hair brushing, provide auditory, olfactory or visual stimulation that gives them a pleasurable, tingling feeling on their scalp.

What’s with the soap cutting videos?

The soothing viral videos feature people cutting bars of soap and making them smooth. They're a visual version of autonomous sensory meridian response videos, which many people find pleasant.