Why you shouldn’t boost posts on Facebook?

Why you shouldn’t boost posts on Facebook?

Even with the best copywriting and graphic design, if you show your ad to the wrong people, you're missing an opportunity to deliver your ad to a well-targeted audience who will convert into paying customers. With boosted posts, Facebook limits your audience targeting options.

Why you should not boost Facebook posts?

But if you boost a post, Facebook will always, always optimize just for more post engagement (more likes, shares, comments and so on). So even if you decide to boost a link post, Facebook will still optimize for engagement and not link clicks.

How can I boost my Facebook post for free?

However, other studies uncovered that the best time to post to Facebook is: Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post on Facebook [Hubspot] Thursday at 8 p.m. [TrackMaven] 1–4 p.m. late into the week and on weekends [CoSchedule]

Is it better to boost a post or create an ad?

Boosted posts will allow you to build your brand's reach and fan base, while ads can help you translate your brand's presence into tangible outcomes. This one-two punch will allow you to build likes and fans, then turn your new followers into actual customers.

How long should I boost a Facebook post for?

Next, decide when you want your post to run. By default, you can choose one day, seven days, or 14 days. Or you can choose to run the ad until a specified date in the future.

Do boosted posts say sponsored?

Boosted posts appear as “Sponsored” posts in the News Feed and can appear on Instagram. Many Facebook page owners are familiar with this type of advertising because they are often prompted to boost well-performing content by Facebook while they are logged in as a user.

What is the difference between Boost Post and Facebook ad?

Boosted posts differ from Facebook ads because they are not created in Ads Manager and don't have all of the same customization features. When you boost a post, it'll show up in your audience's Facebook News Feed as an ad. You can also select Instagram as an ad placement for your boosted post.

Does boosting a post on Facebook cost money?

Facebook promoted posts, like any form of social media advertising, cost money. Instead of paying per ad placement, or paying per click, you'll be setting your own budget—so technically, you can pay any amount you want. The minimum budget is $1 per day.

When you boost a post on Facebook who sees it?

When you Boost a post on Facebook, the post is delivered to the News Feeds of users who fit within your general targeting parameters. As noted, clicking the little blue "Boost” button next to a post on your Facebook business Page is easy, and it will see your content reach more people than it would have organically.