Is Floristry a dying trade?

Joe Ford

Is Floristry a dying trade?

The Floral Industry is Dying. Since then, having worked in other shops, and now owning my own, I've seen the industry dramatically change, and I read more and more articles that include florists as one of the top ten dying professions (Faaaaaaantastic). There are many reasons and excuses.

How much money do I need to open a flower shop?

A flower shop business usually costs between $10,000 and $50,000 to open. The majority of this goes towards coolers for keeping flowers fresh, leasing a location, buying the initial order of flowers and floral-arranging supplies (e.g. floral tape, vases, floral foam, floral wire and preservatives).

What is the profit margin on flowers?

The goal is to make at least 70% profit on the cost of flowers & supplies*. The rest of your business expenses (labor, utilities, additional COGS, etc.) will come out of that 70% profit, which is why it's so important to learn how to maximize this portion of your profit.

Is being a florist hard?

By now you're already aware that being a florist requires hard work. Besides prepping flowers, expect to lift heavy containers, spend long hours at work on your feet, and get few holidays off. Being a florist is rewarding, but there are a few other skills a good florist needs: Time management is essential.

How do you price fresh cut flowers?

 Limit the number of price points but vary the stems per bunch; for example $6 for 3 sunflowers, 5 glads, or 6 zinnias.  Keep the stem count consistent but vary the price per bunch; for example 10 curly willow twigs $6; 10 glads for $10; 10 lilies for $18.

How can I make money with flowers?

One of the most stable ways to make money with your cut flowers is a weekly bouquet subscription. Visit local businesses, medical offices, and law firms with sample bouquets and offer a Friday afternoon delivery.

How do I start a flower business from home?

Depending on their clients' wishes and what flowers are in season, florists may purchase directly from local farms, wholesalers, or flower auctions. Some florists even grow their own flowers or import them from countries such as Holland or Colombia.